Ad Age have published an article this week about a study that the ANA has conducted in the US re agencies view of Procurement. The headline being that unfortunately agencies are still sceptical about the role and the value that Procurement can play in their relationship with their client organisations. Here is a link to the article - Ad Age Survey.
What do you think ? Have perhaps the relationship in the UK market got better ? Do more than 14% of us know the marketing category ? All comments welcome.
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