I blogged a few months ago about a conference that the ANA held in Florida earlier this year on Financial Management. They have sent me a form if you want to register for the 2011 event. Have a look at the details on their website - ANA Conference. The agenda looked really good this year so I am sure that 2011 will be just as good, and it is in Arizona this time - beats a London hotel to me any day!.
Send me an email if you want the form to register.
Showing posts with label ANA. Show all posts
Showing posts with label ANA. Show all posts
12 November 2010
22 September 2010
Couple of useful links
Earlier this year I posted a blog about a really interesting looking conference that the ANA were hosting in Miami on Advertising Financial Management. They have just posted up the details of the 2011 conference (Arizona this time) and you can register (well you can if you are based in the USA!). I think it is really worth looking at once the agenda is published. Here is the link - ANA Conference. Let me know if you manage to register.
The other website that I came across is this 'Procurement Tolbox' that the OECD have got. This Toolbox supports governments to implement the OECD Principles for Enhancing Integrity in Public Procurement. As it says these Principles apply to the entire procurement cycle: from needs assessment, to contract award and final payment. They emphasise transparency, good management, prevention of misconduct and accountability. A bit dry in places but interesting for those that work in public sector and some interesting things to read about - here is the link - OECD Toolkit.
The other website that I came across is this 'Procurement Tolbox' that the OECD have got. This Toolbox supports governments to implement the OECD Principles for Enhancing Integrity in Public Procurement. As it says these Principles apply to the entire procurement cycle: from needs assessment, to contract award and final payment. They emphasise transparency, good management, prevention of misconduct and accountability. A bit dry in places but interesting for those that work in public sector and some interesting things to read about - here is the link - OECD Toolkit.
01 August 2010
ANA Study and strong words in Campaign
The ANA in the USA has just published a report which says that the majority of clients are still using the fee based remuneration system, with only a small minority (1% - very small then) looking at value based output. I would have thought the latter would be higher with the likes of P&G and Coca Cola now looking to operate in this week. Be interesting to see which clients over here start to look at value based pricing in a big way. Here is the link to the article - ANA report.
The letters page in this week's Campaign page 22 has 2 letters of interest. One from David Wethey @ Agency Assessments which leads on from the above mention of value based pricing. David feels that clients and especially procurement people have become use to paying agencies as some form of salary and that we should look at how architects and design shops are charging. True re design agencies - they tend to charge per staged delivery.
The next letter is from someone called Marcus Cauchi (if you look him up he seems to work in sales). His views on the Thomas Cook media pitch are shall we say very strong. His website seems to be written with the same strong view on life. He does make some decent points, and I understand why Campaign has published it as it is a very entertaining ! read, but I do object to the phrase 'guttersnipe procurement monkeys' when he is talking about the recent Belgian pitch where the agencies went on strike. Does he know all the facts and like the Thomas Cook pitch, it is always better to know all sides of the story before making such sweeping comments. But worth a read if you have a copy of Campaign.
The letters page in this week's Campaign page 22 has 2 letters of interest. One from David Wethey @ Agency Assessments which leads on from the above mention of value based pricing. David feels that clients and especially procurement people have become use to paying agencies as some form of salary and that we should look at how architects and design shops are charging. True re design agencies - they tend to charge per staged delivery.
The next letter is from someone called Marcus Cauchi (if you look him up he seems to work in sales). His views on the Thomas Cook media pitch are shall we say very strong. His website seems to be written with the same strong view on life. He does make some decent points, and I understand why Campaign has published it as it is a very entertaining ! read, but I do object to the phrase 'guttersnipe procurement monkeys' when he is talking about the recent Belgian pitch where the agencies went on strike. Does he know all the facts and like the Thomas Cook pitch, it is always better to know all sides of the story before making such sweeping comments. But worth a read if you have a copy of Campaign.
22 June 2010
ANA survey
Ad Age have published an article this week about a study that the ANA has conducted in the US re agencies view of Procurement. The headline being that unfortunately agencies are still sceptical about the role and the value that Procurement can play in their relationship with their client organisations. Here is a link to the article - Ad Age Survey.
What do you think ? Have perhaps the relationship in the UK market got better ? Do more than 14% of us know the marketing category ? All comments welcome.
What do you think ? Have perhaps the relationship in the UK market got better ? Do more than 14% of us know the marketing category ? All comments welcome.
26 April 2010
WPP and Ad Age again
There is a story on today's Brand Republic re WPP targeting clients technology budgets - intriguing. Is this on repro, asset management, work flow?. Be good to understand more about the offering and also the rationale behind it which is linked to a client's increasing digital requirements. Click here to see the article - WPP technology.
There is an article in today's Ad Age entitled ' Procurement - We're about Value, Not Price'. They have interviews with the Purchasing people at Pfizer and Intel. It seems to cover the same ground that the numerous other articles have covered - the role of procurement, are they trained, should they make decisions on agencies etc. Whilst it is good that they are getting that view, it does not seem to move the relationships and this category on. I do have the article if any one is interested in reading it.
I am more interested to see the output of the ANA Conference as it is covering some really good topic areas and is about looking to the future. The future is bright as my old company used to say.
There is an article in today's Ad Age entitled ' Procurement - We're about Value, Not Price'. They have interviews with the Purchasing people at Pfizer and Intel. It seems to cover the same ground that the numerous other articles have covered - the role of procurement, are they trained, should they make decisions on agencies etc. Whilst it is good that they are getting that view, it does not seem to move the relationships and this category on. I do have the article if any one is interested in reading it.
I am more interested to see the output of the ANA Conference as it is covering some really good topic areas and is about looking to the future. The future is bright as my old company used to say.
An interesting Conference (in Florida!)
For once I have just seen a really interesting conference that the ANA in the US are organising this week, so too late to go. It is their Advertising Financial Management Conference and it covers areas such as production, brand valuation, social media and the best title - 'Procurement: The Good, The Bad and the Ugly'. Here is a link to it - ANA Conference.
It has been many years since CIPS organised the annual Marketing Purchasing conference - perhaps it is time to resurrect it? We are certainly slowing down the learning and education of marketing procurement in the UK. There are no training courses as far as I am aware that exist at the moment. We were leading the way in Marketing Procurement but I fear we are losing that mantle.
There is also a blog entry on the ANA site about the conference as well - ANA Blog.
Wish I had booked to go (oh and the location sounds ok as well !).
It has been many years since CIPS organised the annual Marketing Purchasing conference - perhaps it is time to resurrect it? We are certainly slowing down the learning and education of marketing procurement in the UK. There are no training courses as far as I am aware that exist at the moment. We were leading the way in Marketing Procurement but I fear we are losing that mantle.
There is also a blog entry on the ANA site about the conference as well - ANA Blog.
Wish I had booked to go (oh and the location sounds ok as well !).
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