I am talking at a really interesting event in Manchester that is being run by How-do and creativebrief. The snappy title is 'The Value Imperative - Getting the most from your Marketing Budget'. The other speakers are Robert Shaw who is Professor of Marketing Metrics at Cass Business School and has spoken before at a number of the previous CIPS Marketing Procurement Conferences (wish they would bring them back) and Stephen Corlett who is Head of Brand Communications at Umbro.
Further details can be found via this link -how-do talk
28 September 2010
26 September 2010
Procurement can cross the line
In this week's Marketing there is an interview with Andy Wood, who is the Chief Executive of the brewers Adnams, and guess what....when he worked at Norwich Union (1990-94) he rose to the heady heights of purchasing manager. Yipee - is this a first ? A senior person responsible for marketing is trained in procurement. I would love to know what he is like to negotiate with!.
Training
I have just received The Chartered Institute of Marketing's Learning and Development brochure for 2010-11. There is hardly any training around for Marketing Procurement folk (except the very good ISBA courses that is taught by real practitioners). So this brochure was quite interesting as it covers topics such as Digital Marketing, Metrics, Insights and Innovation. Sadly there is no training on procurement (for the marketeers of course). But it is worth a look if you are looking for any category specific training for your procurement teams.
22 September 2010
Couple of useful links
Earlier this year I posted a blog about a really interesting looking conference that the ANA were hosting in Miami on Advertising Financial Management. They have just posted up the details of the 2011 conference (Arizona this time) and you can register (well you can if you are based in the USA!). I think it is really worth looking at once the agenda is published. Here is the link - ANA Conference. Let me know if you manage to register.
The other website that I came across is this 'Procurement Tolbox' that the OECD have got. This Toolbox supports governments to implement the OECD Principles for Enhancing Integrity in Public Procurement. As it says these Principles apply to the entire procurement cycle: from needs assessment, to contract award and final payment. They emphasise transparency, good management, prevention of misconduct and accountability. A bit dry in places but interesting for those that work in public sector and some interesting things to read about - here is the link - OECD Toolkit.
The other website that I came across is this 'Procurement Tolbox' that the OECD have got. This Toolbox supports governments to implement the OECD Principles for Enhancing Integrity in Public Procurement. As it says these Principles apply to the entire procurement cycle: from needs assessment, to contract award and final payment. They emphasise transparency, good management, prevention of misconduct and accountability. A bit dry in places but interesting for those that work in public sector and some interesting things to read about - here is the link - OECD Toolkit.
12 September 2010
"Invitation to special event for procurement professionals involved in advertising/marketing"
I have received this invite for a talk at an agency re the way that they work with their supplier on Production. Details below. If you are interested in attending - contact the agency direct.
"Theme: Why re-coupling is the new de-coupling
Date: 16th September 2010
Time: 4.30pm – 5.30pm, followed by informal drinks
Location: 206-212 St John St. London EC1V 4JY
Speakers: Michael Moszynski, CEO LONDON Advertising and Graham Hinton, Chairman Splash
Advertising agencies have traditionally treated production costs as a way to bolster their bottom-line, leading to opaque pricing structures and a different price list for each client.
This led to ‘de-coupling’ as independent production companies offered significant savings to clients compared to what they were being charged by their agencies.
As Procurement professionals know, price is nothing without quality, and the disadvantage of this approach is the divorcing of quality control from the oversight of the creative agency.
Additionally, for clients seeking to create campaigns across markets and communication tools, there is a further challenge on how to ensure consistency and quality of how the Brand is portrayed.
In November 2008 two former Founding Partners of M&C Saatchi set up LONDON Advertising to offer a new alternative to the traditional agency model by setting up in the offices of Splash and offering its clients ‘decoupled’ prices (in fact they are the first creative agency to publish its production price list on its website www.LONDONadvertising.com) with ‘recoupled’ creative quality control.
We welcome the opportunity to share with you the how the joint Splash/ LONDON model has delivered transparent pricing, a sophisticated online campaign management system to enhance brand consistency globally and facilitated creative oversight on the final delivery.
This would be followed by a chance to have a drink and canapés so you can also meet your peers as well as our team."
"Theme: Why re-coupling is the new de-coupling
Date: 16th September 2010
Time: 4.30pm – 5.30pm, followed by informal drinks
Location: 206-212 St John St. London EC1V 4JY
Speakers: Michael Moszynski, CEO LONDON Advertising and Graham Hinton, Chairman Splash
Advertising agencies have traditionally treated production costs as a way to bolster their bottom-line, leading to opaque pricing structures and a different price list for each client.
This led to ‘de-coupling’ as independent production companies offered significant savings to clients compared to what they were being charged by their agencies.
As Procurement professionals know, price is nothing without quality, and the disadvantage of this approach is the divorcing of quality control from the oversight of the creative agency.
Additionally, for clients seeking to create campaigns across markets and communication tools, there is a further challenge on how to ensure consistency and quality of how the Brand is portrayed.
In November 2008 two former Founding Partners of M&C Saatchi set up LONDON Advertising to offer a new alternative to the traditional agency model by setting up in the offices of Splash and offering its clients ‘decoupled’ prices (in fact they are the first creative agency to publish its production price list on its website www.LONDONadvertising.com) with ‘recoupled’ creative quality control.
We welcome the opportunity to share with you the how the joint Splash/ LONDON model has delivered transparent pricing, a sophisticated online campaign management system to enhance brand consistency globally and facilitated creative oversight on the final delivery.
This would be followed by a chance to have a drink and canapés so you can also meet your peers as well as our team."
IPA Paper - Future of Work study
I was asked to contribute to the above paper that was released at the start of this week. It was about the IPA looking at the way that agencies engage with Generation Y and what the future ways of working could be about. The main headings of it (as summarised by Campaign) are:
- The Client is King
- A Faulty Business Model
- Senior Suits getting back involved in client-agency relationships
- The rise of opportunity networks
- Redesign needed of the client/agency contract
05 September 2010
The headline says it all !
Article from Supply Management is very interesting, but not sure about the last fact about Women - I think that there are more us !
The rising profile of procurement has seen the number of UK purchasing managers more than double in a decade.
According to the Office of National Statistics’ (ONS) Labour Force Survey the number of people identified as “purchasing managers” has increased every year, from 24,000 in 2001 to 53,000 this year, an increase of 121 per cent.
In 2008, 39,000 purchasing managers were recorded. This figure increased by just 2,000 in 2009. This year, however, the number jumped by a further 12,000.
Between 2001 and 2003, the number of female purchasing managers in the UK was too small to record. Current figures show that 19,000 of the 53,000 purchasing managers are women.
The rising profile of procurement has seen the number of UK purchasing managers more than double in a decade.
According to the Office of National Statistics’ (ONS) Labour Force Survey the number of people identified as “purchasing managers” has increased every year, from 24,000 in 2001 to 53,000 this year, an increase of 121 per cent.
In 2008, 39,000 purchasing managers were recorded. This figure increased by just 2,000 in 2009. This year, however, the number jumped by a further 12,000.
Between 2001 and 2003, the number of female purchasing managers in the UK was too small to record. Current figures show that 19,000 of the 53,000 purchasing managers are women.
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