I have received this invite for a talk at an agency re the way that they work with their supplier on Production. Details below. If you are interested in attending - contact the agency direct.
"Theme: Why re-coupling is the new de-coupling
Date: 16th September 2010
Time: 4.30pm – 5.30pm, followed by informal drinks
Location: 206-212 St John St. London EC1V 4JY
Speakers: Michael Moszynski, CEO LONDON Advertising and Graham Hinton, Chairman Splash
Advertising agencies have traditionally treated production costs as a way to bolster their bottom-line, leading to opaque pricing structures and a different price list for each client.
This led to ‘de-coupling’ as independent production companies offered significant savings to clients compared to what they were being charged by their agencies.
As Procurement professionals know, price is nothing without quality, and the disadvantage of this approach is the divorcing of quality control from the oversight of the creative agency.
Additionally, for clients seeking to create campaigns across markets and communication tools, there is a further challenge on how to ensure consistency and quality of how the Brand is portrayed.
In November 2008 two former Founding Partners of M&C Saatchi set up LONDON Advertising to offer a new alternative to the traditional agency model by setting up in the offices of Splash and offering its clients ‘decoupled’ prices (in fact they are the first creative agency to publish its production price list on its website www.LONDONadvertising.com) with ‘recoupled’ creative quality control.
We welcome the opportunity to share with you the how the joint Splash/ LONDON model has delivered transparent pricing, a sophisticated online campaign management system to enhance brand consistency globally and facilitated creative oversight on the final delivery.
This would be followed by a chance to have a drink and canapés so you can also meet your peers as well as our team."
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