I am talking at a really interesting event in Manchester that is being run by How-do and creativebrief. The snappy title is 'The Value Imperative - Getting the most from your Marketing Budget'. The other speakers are Robert Shaw who is Professor of Marketing Metrics at Cass Business School and has spoken before at a number of the previous CIPS Marketing Procurement Conferences (wish they would bring them back) and Stephen Corlett who is Head of Brand Communications at Umbro.
Further details can be found via this link -how-do talk
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