IPA Paper - Future of Work study

I was asked to contribute to the above paper that was released at the start of this week.  It was about the IPA looking at the way that agencies engage with Generation Y and what the future ways of working could be about.  The main headings of it (as summarised by Campaign) are:

• The Client is King
• A Faulty Business Model
• Senior Suits getting back involved in client-agency relationships
• The rise of opportunity networks
• Redesign needed of the client/agency contract

It is a really interesting paper to read as it really does give you food for thought as to the future business models that agencies may be looking at (and very interested in this new breakaway from Fallon agency who are promising a 'new commercial model'. Should be interesting when they launch later this year).