....for a reminder of the great creative industry that we work in, here are two blogs that are worth reading -
http://www.ben-kay.com/
http://notvoodoo.blogspot.com/
29 October 2010
25 October 2010
OFT Outdoor advertising market study
The OFT has launched a study into the UK outdoor advertising market. The scope of the study will include an assessment of whether the payment structure and competition at the various levels of the supply chain is ensuring that advertisers get value for money from outdoor advertising. Further information about the market study can be found at: http://www.oft.gov.uk/OFTwork/markets-work/current/outdoor-advertising/.
They are looking to speak to advertisers that either have deals direct with poster contractors or buy through their media agency. If anyone would like to contribute to the study, just drop me a line and I can forward you the contact details and the questions that they are looking to ask advertisers.
They are looking to speak to advertisers that either have deals direct with poster contractors or buy through their media agency. If anyone would like to contribute to the study, just drop me a line and I can forward you the contact details and the questions that they are looking to ask advertisers.
22 October 2010
It's interesting and it is free
For those of you that are interested in all things digital - here is a debate that Haymarket are running that may be of interest (and it is free - always a bonus) - The Big Digital Debate.
The How-do & Creativebrief seminar on Wednesday in Manchester went really well (hello Iain - glad you enjoy reading this). The subject was 'Getting value from your Marketing Budget'. The three of us that spoke all gave really interesting perspectives (Marketing @ Umbro, Measurement of the spend from Robert Shaw and then me on getting Procurement involved) and I hope that the people that came along enjoyed and learnt from it as well. Perhaps they could host another one in London.
The How-do & Creativebrief seminar on Wednesday in Manchester went really well (hello Iain - glad you enjoy reading this). The subject was 'Getting value from your Marketing Budget'. The three of us that spoke all gave really interesting perspectives (Marketing @ Umbro, Measurement of the spend from Robert Shaw and then me on getting Procurement involved) and I hope that the people that came along enjoyed and learnt from it as well. Perhaps they could host another one in London.
17 October 2010
Just say no!
I have been working in Korea (hence the radio silence). A very interesting culture and work environment with some interesting impending cultural and commercial impacts about to happen to the client that I worked out with . I hope that we have given them enough confidence to face the challenge.
A good Ed's Perspective in this weeks' Campaign about Agencies learning to say no. It seems (and really not surprising) that agency chiefs are getting frustrated with clients that keep asking for more and for less money, and they are starting to fight back.
I think it is fair if the agency feels that they have been treated unjustly. Be good to see if there are any high profile and reported cases in the next few months of this happening. Watch this space!
I missed out on the reporting of the Sir Philip Green report on cost savings to be made. Apparently the report was only 32 pages long - well that was a saving in itself !!
A good Ed's Perspective in this weeks' Campaign about Agencies learning to say no. It seems (and really not surprising) that agency chiefs are getting frustrated with clients that keep asking for more and for less money, and they are starting to fight back.
I think it is fair if the agency feels that they have been treated unjustly. Be good to see if there are any high profile and reported cases in the next few months of this happening. Watch this space!
I missed out on the reporting of the Sir Philip Green report on cost savings to be made. Apparently the report was only 32 pages long - well that was a saving in itself !!
03 October 2010
The world's favourite fan of Procurement
(even though he has his own Procurement team!).
Sir Martin Sorrell, chief executive of WPP, believes that boardrooms are beginning to wake up to the value of marketing despite the pressure of procurement.
He says: “I do worry about the role and value of marketing inside companies and inside the board room but I really think that the balance of power is shifting.”
Sir Martin made reference to the Deutsche Bank study of the value of advertising and promotion by 30 companies that demonstrated, over a 15 year period, those who had invested in brands saw an average rise in sales of 30% and in unleveraged profits of 50%.
He said that advertisers wanted three things: efficiency, effectiveness and liquidity (I agree) and added “Ever since Lehman’s collapse clients and ourselves have been worried about liquidity…my view is that this is too short term.”
Sir Martin Sorrell, chief executive of WPP, believes that boardrooms are beginning to wake up to the value of marketing despite the pressure of procurement.
He says: “I do worry about the role and value of marketing inside companies and inside the board room but I really think that the balance of power is shifting.”
Sir Martin made reference to the Deutsche Bank study of the value of advertising and promotion by 30 companies that demonstrated, over a 15 year period, those who had invested in brands saw an average rise in sales of 30% and in unleveraged profits of 50%.
He said that advertisers wanted three things: efficiency, effectiveness and liquidity (I agree) and added “Ever since Lehman’s collapse clients and ourselves have been worried about liquidity…my view is that this is too short term.”
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