For those of you that are interested in all things digital - here is a debate that Haymarket are running that may be of interest (and it is free - always a bonus) - The Big Digital Debate.
The How-do & Creativebrief seminar on Wednesday in Manchester went really well (hello Iain - glad you enjoy reading this). The subject was 'Getting value from your Marketing Budget'. The three of us that spoke all gave really interesting perspectives (Marketing @ Umbro, Measurement of the spend from Robert Shaw and then me on getting Procurement involved) and I hope that the people that came along enjoyed and learnt from it as well. Perhaps they could host another one in London.
Showing posts with label Creative Brief. Show all posts
Showing posts with label Creative Brief. Show all posts
22 October 2010
13 July 2010
Edinburgh International Marketing Festival
The guys at creativebrief are launching with The Marketing Society and The Assembly the inaugural Edinburgh International Marketing Festival.
Apparently they have developed a unique series of events to demonstrate how marketing permeates and fashions a lot of what we do in our society and how this influence to and from society is ever more prescient as technology, attitude and behaviours change and advance.
This event is a Festival of Marketing , not an industry conference, and as such is appealing to marketers of course, but also to government, educators and students, the media industry and the general public. The other partners include IPA and DMA.
They have kindly offer readers of this blog a discount. There are around 100 paid seats available. More details can be found on www.eimfest.com.
If anyone is interested, just drop me line and I can forward on to make sure you get the discount.
Apparently they have developed a unique series of events to demonstrate how marketing permeates and fashions a lot of what we do in our society and how this influence to and from society is ever more prescient as technology, attitude and behaviours change and advance.
This event is a Festival of Marketing , not an industry conference, and as such is appealing to marketers of course, but also to government, educators and students, the media industry and the general public. The other partners include IPA and DMA.
They have kindly offer readers of this blog a discount. There are around 100 paid seats available. More details can be found on www.eimfest.com.
If anyone is interested, just drop me line and I can forward on to make sure you get the discount.
25 November 2009
The replacement to Kelly's Directory
Went to the AAR End of Year Drinks party last night. It was great to see Kerry and Paul and lots of agency folk there.
Companies such as AAR (The Haystack Group and Creative Brief being the other two ones that I would also recommend) play an invaluable role in helping procurement and marketing know and keep up to date with the very complex and every changing agency market. Years ago (before the good old internet) I had to rely on Kelly's Directory (hands up who remembers that?). As Procurement we work alongside the process that they bring in managing all the commercial and contract elements of a pitch.
Companies such as AAR (The Haystack Group and Creative Brief being the other two ones that I would also recommend) play an invaluable role in helping procurement and marketing know and keep up to date with the very complex and every changing agency market. Years ago (before the good old internet) I had to rely on Kelly's Directory (hands up who remembers that?). As Procurement we work alongside the process that they bring in managing all the commercial and contract elements of a pitch.
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