25 November 2009

The replacement to Kelly's Directory

Went to the AAR End of Year Drinks party last night. It was great to see Kerry and Paul and lots of agency folk there.

Companies such as AAR (The Haystack Group and Creative Brief being the other two ones that I would also recommend) play an invaluable role in helping procurement and marketing know and keep up to date with the very complex and every changing agency market. Years ago (before the good old internet) I had to rely on Kelly's Directory (hands up who remembers that?). As Procurement we work alongside the process that they bring in managing all the commercial and contract elements of a pitch.

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