I presented at the MandM Briefing on Thursday afternoon on Advertising strategies for the upturn. My fellow presenters were Guy Abrahams from ZenithOptimedia, Peter Walshe from Millward Brown and Nick Manning from Ebiquity. It was very well attended and we had a very panel discussion on topics such as measuring ROI, whose role is it to put measurement in place and the role of new technology in the media mix.
My bit was on the trends in the media world from a procurement / client viewpoint. I said that it was mainly focused on 2 key trends: Procurement is here to stay and (more) focus on Openability (not sure that is a real word!) and Accountability.
I thought that the whole briefing and panel discussion were good as procurement were seen as equals in the discussion topics and really able to contribute to the what is the future of advertising and advertsing budgets, and what we can do to help.
Copies of the presentations can be seen on http://mandmglobal.com/content/SocialNet/adknowledge/147896541236987453/198605334
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