There is a story on today's Brand Republic re WPP targeting clients technology budgets - intriguing. Is this on repro, asset management, work flow?. Be good to understand more about the offering and also the rationale behind it which is linked to a client's increasing digital requirements. Click here to see the article - WPP technology.
There is an article in today's Ad Age entitled ' Procurement - We're about Value, Not Price'. They have interviews with the Purchasing people at Pfizer and Intel. It seems to cover the same ground that the numerous other articles have covered - the role of procurement, are they trained, should they make decisions on agencies etc. Whilst it is good that they are getting that view, it does not seem to move the relationships and this category on. I do have the article if any one is interested in reading it.
I am more interested to see the output of the ANA Conference as it is covering some really good topic areas and is about looking to the future. The future is bright as my old company used to say.
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