For once I have just seen a really interesting conference that the ANA in the US are organising this week, so too late to go. It is their Advertising Financial Management Conference and it covers areas such as production, brand valuation, social media and the best title - 'Procurement: The Good, The Bad and the Ugly'. Here is a link to it - ANA Conference.
It has been many years since CIPS organised the annual Marketing Purchasing conference - perhaps it is time to resurrect it? We are certainly slowing down the learning and education of marketing procurement in the UK. There are no training courses as far as I am aware that exist at the moment. We were leading the way in Marketing Procurement but I fear we are losing that mantle.
There is also a blog entry on the ANA site about the conference as well - ANA Blog.
Wish I had booked to go (oh and the location sounds ok as well !).
Subscribe to:
Post Comments (Atom)
Tina, lovely day yesterday, but storms are moving through Boca Raton at the moment, so every much like a wet day in London, only warmer.
ReplyDeleteThanks for the update - feel a bit better re the weather!. Hope the conference is going well. Would have really liked to go along and look forward to hearing how it went.
ReplyDelete