Bit of a blogtastic week I have had - hope that you have found all or at least some of the postings of interest.
The WFA have just published a really good guide that helps you when looking at selecting a media auditing company. I think that they are essential in any media pitch and also vital in helping the ongoing relationship of the client and the media agency. They have to be careful of the line that they tread. I have seen recently a relationship that appears too cosy with the agency and that rings alarm bells for me. But if they are well managed and have clear objectives and a reporting structure, they more than earn their fee.
You can access the document via the WFA website - click here - Media Audit paper
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