Ten minutes into a negotiation with an agency this week, the Marketing person said "Oh yes and at client name (obviously removed to protect the innocent!) we have loads of money floating around". That is quite a hard comment to then start discussing production and fee costs with an agency that is under pressure to deliver creative work as soon as possible.
You have to laugh and it is part of what makes working in Marketing Procurement so much fun.
But the morale of the story is preparation and planning. Knowing what you want to get out of the meeting and agreeing roles and responsibilities (I did try to do that - honest!)
Has anyone got any howlers (from any side of the fence) that they want to share?
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