Last night I attended the presentation of the annual financial survey by Kingston Smith W1. The report is called 'Financial Performance of marketing services companies'. This is for figures published for 2008 and from what they are predicting, the 2009 report (published this time next year) will make very different reading.
The whole report is 161 pages in total. They survey the top 50 independent UK marketing groups and also UK Quoted Groups and then analysis their financial standing by discipline (Digital, Advertising, Media Buying etc).
It is really interesting reading (it is too heavy to carry and read on the train !) and covers areas such as turnover, employment costs, operating profit, the key ratios that we like to look at such as employment costs: gross income, and the favourite bit - the Director's salaries (the highest one being paid £1.5m).
The sector by sector review is also really interesting. Media Buying and PR come out as doing well (in terms of profit margins) with direct marketing and digitial (surprisingly) have low returns of their margins.
Well worth the investment and a good source of data in terms of finanical status of some key agencies. I am not sure if you can buy it directly now, but here is a link to it on the KS website. Click here.
P.S. Just seen that Campaign have a four page spread on the report (page 24 - 22 January issue)
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