There is a good article on the Procurement Leaders website blog about the importance of experience, knowledge and relationship building in the marketing procurement arena.
I do think we need to look at the training that exists out there as mentioned in an earlier blog. We have seen companies such as Diageo train up marketers to be purchasing to fill the skill gap. But as one of my contacts said to me yesterday the training that has existed is very 'numpty and ABC..'. What exists for the more experienced buyer ? What in house training programs are in place to build up strong marketing procurement teams that can take over the world (sorry getting carried away there!). May be we should make 2010 the year of working together to get some really good solid training programs together - all thoughts and comments welcome.
Also just seen this on the BBC website re artists selling their songs to ad agencies, linking back to my posting on decoupling of TV production. Apparently US hip-hop star Pharrell Williams has advised new acts to approach ad agencies, ahead of record labels, to help launch their careers.
But Blur's Manager said that whilst Blur themselves have allowed their tracks to be used in commercials, he felt that artists should think very, very careful about how they associate with brands," There was a "great danger of music being 'corporatised'", he warned.
Blur's 1997 hit Song 2 has made the band 20 times as much money through use in ads, TV shows and film soundtracks than record sales, Mr Morrison revealed. Not bad eh ? 20 times more than record sales. I thought that was an amazing sum of money.
It is worth talking to any TV Production Consultants that you may use or someone like Leap Music to see what your options on when buying any time of 'well known / popular' music track.
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