I had an interesting day today with all my meetings relating to third party production suppliers increasingly talking direct to clients. Something that we all know has been on the agenda for a few years, certainly in the press market. But the likes of Unilever, Boots and most recently Reckitt Benckiser have gone out into the market place for TV post production suppliers.
It is funny as in an area such as print, we have for many years, used print buying companies to buy print for us or gone direct to the paper mill if we are sourcing large volumes of paper. On press / artwork production, I think that around 70% of the top 100 advertisers have now deals direct with the suppliers. But Procurement getting involved in TV has been at a slower level. I don't want to open the old decoupling debate that was around a few years ago, but wonder why it is at a slower pace. All comments welcome of course.
I am also just finishing off some work for a client about press production, and what the view in the market place is on it. If anyone has 5 minutes, I would appreciate your views on this quick survey - http://www.surveymonkey.com/s/N298LKP
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