I am just about to fly over the water and came across this blog by an agency in the US. They are called Mad 4 Marketing - what a great name. They have posted a blog following the infamous Ad Age article and the summary of it is "Let’s Play Ball!”. They agree with some comments that people have raised in this blog - "it’s an educational process. Business development people should be including procurement leaders in their outreach. As previously mentioned, 90% do not have marketing backgrounds and would benefit from being part of ongoing dialogue".
Click here for the whole blog. It is nice to see a positive and proactive view of the way forward.
P.S. not sure about the 90% stat!
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