Is that a glimmer of hope I see?

In this week's issue of Supply Management (page 8), there may be some light at the end of the tunnel.

Ray Jones, who is head of communications at the Chartered Institute of Marketing said and I quote "the onus is on marketers to appreciate the value buyers can add to their projects. It is up to us to keep up to date with business and to be numerate enough to work closely with procurement to prove there is a good return on investment".

Sounds great. Now they just need to communicate that to their membership and all the marketeers in the UK maybe the world that have a block about engaging with their procurement teams. Here's hoping.