There was a piece in yesterday's Indy about the inaugural Edinburgh International Marketing Festival (EIMF) that is on next week. I am up there on Tuesday and really looking forward to hearing the different speakers.
One of my procurement friends wanted to attend but was told that it wasn't relevant and their manager would prefer them to focus on a clearer marketing procurement mix"....!?! - exactly the attitude that needs to be changed.
Here is a link to the article if you are interested in attending - independent article.
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