Is it me or does it seem that once a year the old debate of Payment by results come out ? It has been around as a form of incentivised payment for many years. The reason that it is in the news this time is that the COI is looking at it. Short answer....about time too.
I like PBR and agree with the comment from David Wethey, that a few clients agree a PBR and then don't have the money to pay it. A PBR should reward against the pre set agree targets and should be paid in full.
To be the question is not PBR good or bad but rather should and could PBR be applied to other sectors more than just advertising ? I have recently tried to look at it for a DM and a Digital contract and neither agencies could get their head round it. So let's see if the value of a good PBR can extend to other disciplines.
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