The OFT has launched a study into the UK outdoor advertising market. The scope of the study will include an assessment of whether the payment structure and competition at the various levels of the supply chain is ensuring that advertisers get value for money from outdoor advertising. Further information about the market study can be found at: http://www.oft.gov.uk/OFTwork/markets-work/current/outdoor-advertising/.
They are looking to speak to advertisers that either have deals direct with poster contractors or buy through their media agency. If anyone would like to contribute to the study, just drop me a line and I can forward you the contact details and the questions that they are looking to ask advertisers.
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