I have been working in Korea (hence the radio silence). A very interesting culture and work environment with some interesting impending cultural and commercial impacts about to happen to the client that I worked out with . I hope that we have given them enough confidence to face the challenge.
A good Ed's Perspective in this weeks' Campaign about Agencies learning to say no. It seems (and really not surprising) that agency chiefs are getting frustrated with clients that keep asking for more and for less money, and they are starting to fight back.
I think it is fair if the agency feels that they have been treated unjustly. Be good to see if there are any high profile and reported cases in the next few months of this happening. Watch this space!
I missed out on the reporting of the Sir Philip Green report on cost savings to be made. Apparently the report was only 32 pages long - well that was a saving in itself !!
No comments:
Post a Comment