Malaysia - our fame is spreading

Just seen an article from the Malaysia press (http://biz.thestar.com.my/news/story.asp?file=/2009/11/21/business/5138912&sec=business)

Quite an interesting viewpoint from the author - Paul Loosley, with 2 paragraphs that stood out for me - shown below. Interesting re his view of the ad agencies and one I have to say that I do agree with. But re the 2nd extract I don't want this blog to become a listing of all the negative press that marketing procurement get but it is funny that it seems the world over, the view is similar. Let's spread the positive word - we can help and we can make a difference (sermon over with !)

"Due to market forces, the alignment of planets or perhaps a prediction from the Mayan calendar, the ad world seems to be suffering from an amazing amount of seismic shifting.

...nature is super heating the traditional core of advertising; the ad agencies. They are being hit by a veritable tsunami of change; the heavy hand of procurement, the removal of the media function, marketing input taken up by consultants, the digital revolution and so on; so much so, agencies are now calling themselves “creative” agencies to try to stop the end of days