It's interesting and it is free

For those of you that are interested in all things digital - here is a debate that Haymarket are running that may be of interest (and it is free - always a bonus) - The Big Digital Debate.


The How-do & Creativebrief seminar on Wednesday in Manchester went really well (hello Iain - glad you enjoy reading this).  The subject was 'Getting value from your Marketing Budget'.  The three of us that spoke all gave really interesting perspectives (Marketing @ Umbro, Measurement of the spend from Robert Shaw and then me on getting Procurement involved) and I hope that the people that came along enjoyed and learnt from it as well.  Perhaps they could host another one in London.

A talk in Manchester on Value

I am talking at a really interesting event in Manchester that is being run by How-do and creativebrief.  The snappy title is 'The Value Imperative - Getting the most from your Marketing Budget'.  The other speakers are Robert Shaw who is Professor of Marketing Metrics at Cass Business School and has spoken before at a number of the previous CIPS Marketing Procurement Conferences (wish they would bring them back) and Stephen Corlett who is Head of Brand Communications at Umbro.

Further details can be found via this link -how-do talk