Procurement can cross the line

In this week's Marketing there is an interview with Andy Wood, who is the Chief Executive of the brewers Adnams, and guess what....when he worked at Norwich Union (1990-94) he rose to the heady heights of purchasing manager.  Yipee - is this a first ?  A senior person responsible for marketing is trained in procurement.  I would love to know what he is like to negotiate with!.