04 July 2010
Here to stay
Here is an article that appeared on the Procurement Leaders website last week. The central theme of it being that Marketing Procurement is here to stay. Not a surprise for the many of us that have worked in this area for ages. The one interesting bit is that a web-spend analysis company says that with good visibility, savings of 20 to 25% can be found with Procurement's help. Here is the article - Procurement Leaders
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Procurement Leaders
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